SIMRAN SINGH IS AN AUSTRALIAN DESIGNER BASED IN BROOKLYN.
CURRENTLY: SENIOR CREATIVE
CAPE - THE PRIVACY-FIRST MOBILE CARRIERDESIGN SYSTEM, BRAND IDENTITY, GUIDELINES, WEBSITE, ILLUSTRATION & SOCIAL
Cape is America’s privacy-first mobile carrier. Founded by a mission-oriented team of security experts, Cape's proprietary technology changes your "mobile identity" every 15 minutes, gives you unprecedented control over your data, and keeps your customer information anonymous—even to Cape itself.
We partered with Cape to create the brand's name, strategic positioning, comprehensive visual identity system, and user interface design. In collaboration with the team at Cape, we've guided the foundational creative of the brand from its earliest stages to raising $61M and beyond.
A contemporary design system is grounded within a tactile graphic approach that gives the brand an unexpected yet ownable visual language that clearly communicates the product offering.Â
© SIMRAN SINGH